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Kareena: I have always been exclusive

According to the latest TAM (Television Audience Measurement) reports Kareena Kapoor - Bollywood's leading actress officially emerged the most sought after actress in the brand endorsement circuit.

With a whopping 13 brands riding on her, Karena kapoor  - the only actress to stand exclusive in a male dominated industry, remains unmoved with labels of being "the best" or "the most sought after".

Says Kareena "I don't put a value to my worth. I'm not a product you can pick off the shelf. I have always been selective about what I endorse and the work I do. And I have always been exclusive."

With an impressive line-up of brands, Kareena Kapoor has never been the one to rush onto the endorsement bandwagon and has always stood for brands she believes in.

"There's a lot of thought and deliberation that goes into all my work. I endorse what I believe in. It has to be aspirational, Gen-X, go-getter...brands that signify the right mix of style and substance. Just like the youth in India today. Upwardly mobile in their attitude but firmly rooted and have the right value systems in place," adds Kareena.

After pioneering the trend of Size-Zero in India and even having a range of laptops designed after her -Kareena Kapoor is the only actress to not just represent the brand but also make the brand.

Says a brand guru, "Kareena is the highest paid brand endorser. She has the right mix of tradition and contemporary and has phenomenal brand value. Her face sells the aspirations she stands for sells -there's no stopping Brand Bebo."

Onir's I AM traveling to London Asian Film festival

I Am is already doing what it set out to - enlighten inform and heal. A tale of 4 stories woven together that takes audiences through issues and dilemmas that bruise the modern Indian society. The film unfolds many a tale of individuals struggling to find their identity, and uphold their dignity in a world that is callous, cold and unsympathetic.
The film was bestowed the David Flint Honorary Award For Promoting Human Rights, Awarded the Best in Asian Cinema (NETPAC) at the International Film Festival of Kerala 2010. Furthur, it went on to win the Audience Choice Award, Best Film, River To River Film Festival, Florence '2010 and was the opening film at the IVIEW Engendered Film Festival in NEW YORK Sept 2010.

If that wasn't all I AM is now traveling the world over before its release. After New York, Vancouver, Berlin, Florence, Hamburg, Sanjay Suri and Onir's I AM is traveling as the opening film to the London Asian Film festival.  

 

 

Source: bollywood radio station {www.radiomaska.com}